As Media and Creative strategist gurus, we are adept at how messages will be delivered to consumer. We work closely with our clients to identify needs, goals and opportunities.
Our approach is five-fold:
- Who is the target audience?
- What are their characteristics?
- Who should be receiving the message?
- Define the media that will be used for delivery
- The intent is to influence the behaviour of the target audience, pertinent to the initial brief
- Multiple media channels are utilised to increase campaign reach with measurable results
- Clearly measuring campaigns effectively
- Getting maximum exposure out of budget – irrespective of how big or small that budget may be
- Value for money
MAD-MEDIA CONSISTS OF 5 DIVISIONS:
ADVERTISING & MARKETING:
- Combining digital with radio – mostly community radio
- TV advertising & production
DATA MANAGEMENT PROCESS (DMP) – SOFTWARE DEVELOPMENT
- Cleaning up & maintaining of databases
- Direct marketing through client database SMS & Email send off (Indemnity signed to protect client information)
- Legally compliant (POPI Act)
SOCIAL MEDIA MANAGEMENT SEO
- Advising & controlling output on relevant social platforms
- Corporate Social Media Training
- Retainer basis
- Taking over social media management on behalf of clients
- Taking over SEO management on behalf of clients
SOFTWARE & WEB DEVELOPMENT:
- Creating modern websites which are fully mobile responsive
- Increase Google ranking basic SEO included
- Specialising in CRM & DMP/CRM, accounting & customised back-end systems
VIDEO & ANIMATION PRODUCTION
- Animation Videos
- Corporate Videos
- 2D |3D Animation